---
title: About Form Analytics in Simple Form – Track Leads and Performance Metrics
description: "## Table of Contents - [🎯 Introduction](#🎯-introduction) - [⚙️ Step 1: Access the Analytics Page](#⚙️-step-1-access-the-analytics-page) - [📈 Step 2: Compare Form Performance](#📈-step-2-compare-form-performance) - [📊 Step 3: Analyze Conversion Metrics](#📊-step-3-analyze-conversion-metrics) - [✅ Summary](#✅-summary) ## 🎯 Introduction Understanding how your forms perform…"
url: "https://wpazleen.com/docs/form-analytics-simple-form/"
updated: "2026-03-12"
category: Simple Form
---

# About Form Analytics in Simple Form – Track Leads and Performance Metrics

## Table of Contents

- [🎯 Introduction](#🎯-introduction)
- [⚙️ Step 1: Access the Analytics Page](#⚙️-step-1-access-the-analytics-page)
- [📈 Step 2: Compare Form Performance](#📈-step-2-compare-form-performance)
- [📊 Step 3: Analyze Conversion Metrics](#📊-step-3-analyze-conversion-metrics)
- [✅ Summary](#✅-summary)

## 🎯 Introduction

Understanding how your forms perform is essential for improving conversions.
That’s why **Simple Form by wpazleen** includes built-in **Form Analytics** to help you track leads, compare performance, and analyze conversion data visually.

![Form Analytics in Simple Form](https://wpazleen.com/wp-content/uploads/2025/11/Screenshot_8-1024x517.webp)

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## ⚙️ Step 1: Access the Analytics Page

1. Navigate to **Simple Form → Analytics** in your WordPress dashboard.
2. You’ll see an overview of form submissions and lead counts.

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## 📈 Step 2: Compare Form Performance

Click **“Compare Form.”**
From here, select multiple forms to compare performance side by side.

You’ll see metrics like:

- **Total Submissions**
- **Conversion Rate**
- **Lead Trends by Date Range**

This makes it easy to determine which form performs best.

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## 📊 Step 3: Analyze Conversion Metrics

The analytics dashboard includes:

- Visual graphs for form performance
- Average submission rates
- Detailed daily analytics

These insights help refine your form design, CTA wording, and placement for higher conversions.

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## ✅ Summary

The **Form Analytics in [Simple Form](https://wordpress.org/plugins/simple-form/)** dashboard gives you actionable insights to optimize forms, boost lead generation, and improve engagement across your WordPress site.